In the ‘Rick & Morty’ episode ‘Mortiplicity’, grandpa Rick generates a number of clones of his own family, trying to distract aliens who are themselves attempting to kill his original family. In true ‘Rick &… Read More
Conversant: Social Media Is Not Just About Posting Content
Social media is an essential component of any law firm marketing program, especially for content marketing. And, if you can develop a content calendar, obligating you to build and post content on a schedule, that… Read More
Time and Temperature: How Far Can Lawyers Advocate?
Lawyers advocate for their clients all the time; it’s literally ‘the job’. But, most of that advocacy, that ‘zealous representation’, is made in private. No one knows, but the client. And, the client may not… Read More
Image Conscious: Your Text and Audio Content Needs Vibrant Scenery
Reading, at any great length, seems to be a habit left behind in the 20th century. Most of us treat reading copy like Leopold Bloom abuses newspaper advertising in an outhouse – which is probably… Read More
Slappers Only: Automated Responses Require Some Tact, and At Least Some Personalized Followup
Back in college, I used to play this great game for Nintendo 64, called ‘Goldeneye’. It was a James Bond game, and the object was to shoot people with a variety of guns. Until it… Read More
Turn on the Faucet: Drip Campaigns Can Be Used for a Lot of Different Things
A ‘drip campaign’ is a series of marketing messages. And, those messages could be sent via a number of different platforms, including email and text. Drip campaigns can be used to stay in touch with… Read More
Bullseye: Data Collection Is Essential to Targeted Marketing
Let’s all agree that targeted marketing is the best sort of marketing. If you’re trying to sell somebody a car, then it’s best to talk about car stuff. Now, if you want to sell somebody… Read More
Multiplicity: The Secret to Content Marketing is Repurposing
Lots of lawyers avoid content marketing as a strategy, because they feel like they have to be James Joyce, or some shit. But, there’s no need to write the great (Irish) novel every time you… Read More
Home Video: Gideon’s YouTube Channel Is Live
For the last few months, we’ve been hosting live and recording free educational webinars for attorneys on a variety of topics. This quarter, we’ve had Jared Correia on covering document management systems, Ernie Svenson talking… Read More
Rinse, Repeat: Consistency is the Most Important Component of Marketing
Marketing your law firm can be a chore sometimes. No attorney wakes up every single day brimming with brilliant marketing collateral. That’s very much not a thing. So, yeah: sometimes marketing your practice can be… Read More