Social media is an essential component of any law firm marketing program, especially for content marketing. And, if you can develop a content calendar, obligating you to build and post content on a schedule, that is a super effective way to complement more traditional marketing means.
But, if you’re only posting content all the time, you’re sort of missing the point.
In addition to sprinkling in your own content, and other relevant content, you should also engage other users on your social media platforms.
You can become a respected expert in your space, by creating and publishing content – like blog posts, videos and podcasts – and, you can build your network by engaging with those who comment on, like and share your posts. Users who engage on social media platforms drive views, and create new opportunities to meet and confer with referral sources.
So, when you’re on social media, posting is only half the battle.