The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing. And, yet – a solid, regular newsletter can be one of the most impressive… Read More
Oh, the Humanity: Process Automation in Law Firms is an Essential Next Step
There’s a lot that law firm staff does, in terms of client intake, that can be automated. Like, scheduling appointments . . . and, taking payment . . . and, getting documents signed . …. Read More
Prestige Worldwide: Business Networking Groups Round Into Form
For enterprising attorneys, business networking groups have presented two main problems. Lots of lawyers don’t like the pressure of being asked to bring hot leads to meetings; and, those groups were kind of limited, in… Read More
Fantasyland: Your Law Firm Clients Don’t Want What You Think They Want
Traditionally, attorneys have poorly understood legal consumers. And, this is especially true when it comes to technology. This is precisely why law firms have been so late to the party, when it comes to adopting… Read More
Touch Point: How Much Personal Effort Do You Need to Put in to Lead Conversion?
Most lawyers value what they describe as ‘high-touch’ interactions with legal consumers. Now, there is decidedly value in that; but, many attorneys take the concept too far. Instead of applying those high-touch, truly personalized efforts… Read More
Topical Storm: How Google Can Provide Law Firms a Big Assist in Content Marketing
Content marketing works really well for small businesses, including law firms. It can help attorneys to build a brand, and can also assist them in establishing an expert reputation online. The common question for getting… Read More
Page Turner: How to Take Advantage of Google Search Without Paying Anything
Law firms that market most effectively diversify their tactics. A little bit of paid advertising, a little bit of building organic search results. Sprinkle in some review management, and engagement tools. It’s like a recipe… Read More
Closing Time: Don’t Forget About Former Clients
When law firms close the book on former clients, they really close the book on former clients. Most of the time, when a law firm archives a case, the attorney breathes a sigh of relief,… Read More
Analysis Paralysis: How to Leverage Basic Data About Your Law Firm
Most law firms are terrorized over the use of data, for making better decisions in law practice. Sure, the concept is intriguing, but seems like too vast a project to take on. And so, the… Read More
Who’s Zoomin’ Who? Your Zoom Background Says A Lot About You
In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .) And, with the ubiquitous nature… Read More