The job market is still really tight for employers; and, law firms are no exception. But, there are some levers you can pull, to give yourself an advantage in hiring, specifically: flexibility. In our next… Read More
The Goldbergs: The Real Trick is to Uncomplicate Your Marketing
A Rube Goldberg Machine is an overly-complicated chain reaction program, kind of like the one in the opening sequence of ‘Back to the Future’. A lot of law firm marketing programs look just like that:… Read More
Thanksgiving: How to Treat Your Best Referral Sources
Since many law firms rely almost exclusively on referrals to generate business, it’s essential that those law firms tend to the care and feeding of their best referral sources. But, lots of lawyers tend to… Read More
Image Conscious: Your Text and Audio Content Needs Vibrant Scenery
Reading, at any great length, seems to be a habit left behind in the 20th century. Most of us treat reading copy like Leopold Bloom abuses newspaper advertising in an outhouse – which is probably… Read More
Slappers Only: Automated Responses Require Some Tact, and At Least Some Personalized Followup
Back in college, I used to play this great game for Nintendo 64, called ‘Goldeneye’. It was a James Bond game, and the object was to shoot people with a variety of guns. Until it… Read More
Turn on the Faucet: Drip Campaigns Can Be Used for a Lot of Different Things
A ‘drip campaign’ is a series of marketing messages. And, those messages could be sent via a number of different platforms, including email and text. Drip campaigns can be used to stay in touch with… Read More
Next on the Docket: Gideon Launches Lead Docket Integration for Filevine CRM
Chat tools tend to pair well with customer relationship management (CRM) softwares. Chat softwares – especially chatbots like ours that can qualify and schedule leads automatically, without attorney or staff intervention – allow law firms… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
If You Build It, They Will Convert – Part 2: Launching Workflows
The most important thing you can do to implement law firm workflows is to get buy-in. Ideally, you don’t want to just drop a new workflow on your staff, and be like: good luck, y’all. … Read More
If You Build It, They Will Convert – Part 1: Workflow Design
Most law firms I talk to want law firm processes in a box. The devastating news is, that those don’t exist. While processes and workflows are extremely valuable for all businesses, including law firms –… Read More