A ‘drip campaign’ is a series of marketing messages. And, those messages could be sent via a number of different platforms, including email and text. Drip campaigns can be used to stay in touch with… Read More
Next on the Docket: Gideon Launches Lead Docket Integration for Filevine CRM
Chat tools tend to pair well with customer relationship management (CRM) softwares. Chat softwares – especially chatbots like ours that can qualify and schedule leads automatically, without attorney or staff intervention – allow law firms… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
If You Build It, They Will Convert – Part 2: Launching Workflows
The most important thing you can do to implement law firm workflows is to get buy-in. Ideally, you don’t want to just drop a new workflow on your staff, and be like: good luck, y’all. … Read More
If You Build It, They Will Convert – Part 1: Workflow Design
Most law firms I talk to want law firm processes in a box. The devastating news is, that those don’t exist. While processes and workflows are extremely valuable for all businesses, including law firms –… Read More
We Can Be Heroes: Why Your Website Hero Shot Matters
A ‘hero shot’ is the primary photo or video displayed on your website, usually at the top of your homepage. It is the very first thing anyone sees when they land on your webpage. And,… Read More
Quality Control: Why Chatbots Are Great for Qualifying Clients
Law firm lead qualification, oftentimes, does not get much beyond: Is the potential client alive? Some attorneys will take any potential clients – and, it doesn’t even matter if they have shown an ability to… Read More
Home Video: Gideon’s YouTube Channel Is Live
For the last few months, we’ve been hosting live and recording free educational webinars for attorneys on a variety of topics. This quarter, we’ve had Jared Correia on covering document management systems, Ernie Svenson talking… Read More
And, Then: Do Each of Your Cases Have a Next Task?
Law firms are busy managing lots of cases. And, it’s easy for a handful of them to get lost in the shuffle, to fall through the cracks. And, that’s when attorneys get into trouble. And,… Read More
Trendsetter: Does Your Law Firm Need a TikTok Account
Well, it depends. (How’s that for a lawyer answer?) Now, as we’ve discussed at this blog in prior entries, it’s good to diversify your marketing – so, adding a TikTok account to whatever else it… Read More