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Jared Correia

Marketing, Messaging

Multiplicity: The Secret to Content Marketing is Repurposing

Jared Correia July 3, 2022

Lots of lawyers avoid content marketing as a strategy, because they feel like they have to be James Joyce, or some shit.  But, there’s no need to write the great (Irish) novel every time you… Read More

Marketing, Technology

Home Video: Gideon’s YouTube Channel Is Live

Jared Correia June 23, 2022

For the last few months, we’ve been hosting live and recording free educational webinars for attorneys on a variety of topics. This quarter, we’ve had Jared Correia on covering document management systems, Ernie Svenson talking… Read More

Uncategorized

Metaversity: Everything You Need to Learn About the Metaverse

Jared Correia June 17, 2022

The metaverse is an undiscovered concept for most law firms, at least at this time.  And, to be fair, the metaverse itself is sort of a work in progress.  Outside its being an online space… Read More

Technology, Marketing

And, Then: Do Each of Your Cases Have a Next Task?

Jared Correia June 13, 2022

Law firms are busy managing lots of cases.  And, it’s easy for a handful of them to get lost in the shuffle, to fall through the cracks. And, that’s when attorneys get into trouble.  And,… Read More

Marketing, Technology

Trendsetter: Does Your Law Firm Need a TikTok Account

Jared Correia May 31, 2022

Well, it depends.  (How’s that for a lawyer answer?) Now, as we’ve discussed at this blog in prior entries, it’s good to diversify your marketing – so, adding a TikTok account to whatever else it… Read More

Marketing, Technology

Virtual Option: Make Sure to Followup Online After In-Person Events

Jared Correia May 31, 2022

Don’t look now – and, let’s try not to jinx this – but, in-person conferences are coming back in a major way.  As COVID-19 becomes endemic, lots of folks are ready to get back out… Read More

Marketing, Messaging, Technology

Breaking News: The Law Firm Newsletter Is Still an Underrated Marketing Asset

Jared Correia May 17, 2022

The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing. And, yet – a solid, regular newsletter can be one of the most impressive… Read More

Marketing

Rinse, Repeat: Consistency is the Most Important Component of Marketing

Jared Correia May 9, 2022

Marketing your law firm can be a chore sometimes.  No attorney wakes up every single day brimming with brilliant marketing collateral.  That’s very much not a thing.  So, yeah: sometimes marketing your practice can be… Read More

Technology, Marketing

Oh, the Humanity: Process Automation in Law Firms is an Essential Next Step

Jared Correia May 6, 2022

There’s a lot that law firm staff does, in terms of client intake, that can be automated. Like, scheduling appointments . . . and, taking payment . . . and, getting documents signed . …. Read More

Marketing

Local News: Law Firm Referrals Are Shifting

Jared Correia May 6, 2022

Most attorneys still focus on referrals from other lawyers, or other business professionals.  They acquire those by attending legal organization events or business networking groups, as they build a professional network over time. The problem… Read More

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