The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing. And, yet – a solid, regular newsletter can be one of the most impressive… Read More
Prestige Worldwide: Business Networking Groups Round Into Form
For enterprising attorneys, business networking groups have presented two main problems. Lots of lawyers don’t like the pressure of being asked to bring hot leads to meetings; and, those groups were kind of limited, in… Read More
Topical Storm: How Google Can Provide Law Firms a Big Assist in Content Marketing
Content marketing works really well for small businesses, including law firms. It can help attorneys to build a brand, and can also assist them in establishing an expert reputation online. The common question for getting… Read More
Closing Time: Don’t Forget About Former Clients
When law firms close the book on former clients, they really close the book on former clients. Most of the time, when a law firm archives a case, the attorney breathes a sigh of relief,… Read More
Brand New: Should Your Law Firm Consider a Brand Name?
Lots of things changed during the COVID-19 pandemic, and it wasn’t all bad. Some of the more antiquated parts of the rules of professional conduct (ethics rules for attorneys) were updated, largely due to pressures… Read More
Net Neutrality: How Do Your Clients Really Feel About You?
Want to know how your clients really feel about you? Ask them if they would recommend you to a friend. That’s the truest test of a business relationship, right? The good news is that that… Read More
No Love Lost: Your Clients Want to Hear from You; Here’s How to Make Them Happy
Lots of lawyers have a misconception about how their clients feel about them. I’ve even had attorneys tell me they feel like their clients hate them. But, that’s not the case, at all. If clients… Read More
Sharper Image: A Logo Helps Define Your Law Firm Brand
A killer logo can make a huge positive impact on any business; and, that’s true for law firms, as well. Think of some iconic logos, like those for Coca-Cola or Apple (records or tech) or… Read More
Who’s Zoomin’ Who? Your Zoom Background Says A Lot About You
In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .) And, with the ubiquitous nature… Read More
Double Duty: Content Marketing Helps Law Firm Lead Conversion in 2 Ways
Content marketing is the most cost-effective way to market a business, including a law practice. And, to have the most effect in terms of content marketing, publication and promotion, you’ll need to answer your clients’… Read More