The job market is still really tight for employers; and, law firms are no exception. But, there are some levers you can pull, to give yourself an advantage in hiring, specifically: flexibility. In our next… Read More
Community Organizer: 3 Ways to Build a Local Presence for Your Law Practice
Since law firms draw the majority of their work from personal referrals, becoming active in the community is one of the major tactics an attorney can use to derive business – and, to do some… Read More
Conversant: Social Media Is Not Just About Posting Content
Social media is an essential component of any law firm marketing program, especially for content marketing. And, if you can develop a content calendar, obligating you to build and post content on a schedule, that… Read More
Speak Its Name: Don’t Forget to Tell People What You Do
It’s kind of a hassle to tell people what you do for a living. Sometimes, you just don’t want to talk. Or, you may want to instead tell folks you do something entirely different, maybe… Read More
Time and Temperature: How Far Can Lawyers Advocate?
Lawyers advocate for their clients all the time; it’s literally ‘the job’. But, most of that advocacy, that ‘zealous representation’, is made in private. No one knows, but the client. And, the client may not… Read More
And, in the End: Why All Your Marketing Content Needs (Is) a Call to Action
The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More
The Goldbergs: The Real Trick is to Uncomplicate Your Marketing
A Rube Goldberg Machine is an overly-complicated chain reaction program, kind of like the one in the opening sequence of ‘Back to the Future’. A lot of law firm marketing programs look just like that:… Read More
Thanksgiving: How to Treat Your Best Referral Sources
Since many law firms rely almost exclusively on referrals to generate business, it’s essential that those law firms tend to the care and feeding of their best referral sources. But, lots of lawyers tend to… Read More
All Saints Day: Hallmarks of Good Clients
The quest for most lawyers is to acquire the best possible clients, who always pay in full. I know, right: from your lips to God’s ear. But, how do you know if a client is… Read More
Boo Hoo: Scary Clients to Avoid
Effectively vetting clients is one of the more important things you can do as a law firm owner, because those bad clients can haunt you for years and years. The best policy is to never… Read More