Law firms that market most effectively diversify their tactics. A little bit of paid advertising, a little bit of building organic search results. Sprinkle in some review management, and engagement tools. It’s like a recipe… Read More
Analysis Paralysis: How to Leverage Basic Data About Your Law Firm
Most law firms are terrorized over the use of data, for making better decisions in law practice. Sure, the concept is intriguing, but seems like too vast a project to take on. And so, the… Read More
Net Neutrality: How Do Your Clients Really Feel About You?
Want to know how your clients really feel about you? Ask them if they would recommend you to a friend. That’s the truest test of a business relationship, right? The good news is that that… Read More
Second Chance: Remarketing to Lost Leads Generates Revenue
What happens to the leads you don’t convert? Right, nothing. But, lost leads may not be lost forever. Even so, most law firms drop those leads that don’t convert like a hot potato, rather than… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 5: Collecting Intake Data and Making Better Decisions
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 5, where we’ll discuss how to use intake information to make better decisions. In part 1,… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 2: Chatbot Features
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 2, where we’ll discuss chatbot features to look for. In part 1, we defined what a… Read More
Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t
Managing lawyers like minions. For all of time, managing attorneys have been trying to create worker bee mini-me’s who can go out and market a law practice just like they do. Associate attorneys who grow… Read More
Rate of Return: Law Firms Should Update Their Pricing on the Regular
For all the popular legends out there about how attorneys are bloodsucking leeches, the truth of the matter is that most lawyers don’t charge enough. And, the fact that middle class consumers can’t keep up… Read More
.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You
The hardest thing about developing a great content marketing program isn’t even writing the content — it’s about publishing the content. It’s not super difficult to add a new blog post to your website, sure… Read More
Gateway: How You Can Build a More Diversified Marketing Program
Trying something new is not easy. Ever since cave people started becoming cave people by moving into caves, humans and pre-humans have sought comfort. And, it’s the same thing with running a business. Once you… Read More