In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 5, where we’ll discuss how to use intake information to make better decisions. In part 1,… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 2: Chatbot Features
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 2, where we’ll discuss chatbot features to look for. In part 1, we defined what a… Read More
Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t
Managing lawyers like minions. For all of time, managing attorneys have been trying to create worker bee mini-me’s who can go out and market a law practice just like they do. Associate attorneys who grow… Read More
Rate of Return: Law Firms Should Update Their Pricing on the Regular
For all the popular legends out there about how attorneys are bloodsucking leeches, the truth of the matter is that most lawyers don’t charge enough. And, the fact that middle class consumers can’t keep up… Read More
.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You
The hardest thing about developing a great content marketing program isn’t even writing the content — it’s about publishing the content. It’s not super difficult to add a new blog post to your website, sure… Read More
Gateway: How You Can Build a More Diversified Marketing Program
Trying something new is not easy. Ever since cave people started becoming cave people by moving into caves, humans and pre-humans have sought comfort. And, it’s the same thing with running a business. Once you… Read More
Can AI Deliver a Better, Cheaper, More Effective Chat Experience?
It’s time to find out. Gideon’s COO, Jared Correia, talks with Mockingbird Marketing’s Conrad Saam about the modern law firm chatbot experience on March 13 @ 11 am PST / 2 pm EST. Register here!… Read More
Stitches: Time Management Tools for Social Media
Everybody wants to do social media marketing. Many small business owners view it as a panacea for their marketing woes: It’s free, and it’s easy. Of course, that’s not entirely true. It’s not free —… Read More
Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense: winning business is essential for any organization. However, once law firms convert clients,… Read More
What’s Next: Gideon Will Increase Conversion, Predict Case Results
Probably the biggest challenge law firms face is not managing their existing clients, but getting clients in the first place. Current technologies don’t allow law firms to effectively convert leads. This is almost universally true… Read More