A ‘drip campaign’ is a series of marketing messages. And, those messages could be sent via a number of different platforms, including email and text. Drip campaigns can be used to stay in touch with different segments of your contacts (including former clients and other referral sources), or following up on requests. And, the advantage of automating messages like these is tremendously useful, because you can remove human effort from the equation, as well as the cost associated with it.
The great thing is that there are a number of uses for drip campaigns, including the following (not an exhaustive list):
-You can send a monthly client alert – you just need to pull together the content.
-You can send a quarterly enewsletter – (ditto).
-You can build a client journey for intake, including for making and following up on appointment scheduling.
-You can send a payment link or document signature request, and followup on those on a recurring basis.
-You can build a messaging sequence for closing a file, and staying in touch with those former clients.
Remember all those emails and phone calls you used to send manually, to followup and stay in touch . . .
Forget about it!