In our recent series about educating legal consumers for conversion, we reviewed the importance of being transparent with clients about fees (including the total cost of representation), clearly elucidating expertise (including in niche practice areas)… Read More
How to Talk to Legal Consumers Now, Part 1: Money
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
How to Talk to Legal Consumers Now, Part 2: Expertise
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have the… Read More
How to Talk to Legal Consumers Now, Part 3: The Legal Process
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 5: Collecting Intake Data and Making Better Decisions
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 5, where we’ll discuss how to use intake information to make better decisions. In part 1,… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 6: Chatbots and Legal Ethics
This is the last part of our 6-part series, in which we’ve addressed how chatbots are changing the game for law firm intake. This is part 6, where we’ll discuss legal ethics concerns related to… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 4: How to Build a Chatbot for Maximum Client Engagement
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 4, where we’ll discuss how to build a chatbot for maximum client engagement. In part 1,… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 3: Why is a Chatbot Essential for Modern Law Firm Intake?
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 3, where we’ll discuss why chatbots are essential for modern law firm intake. In part 1,… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 2: Chatbot Features
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 2, where we’ll discuss chatbot features to look for. In part 1, we defined what a… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 1: What’s a Chatbot?
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 1, where we’ll answer the most basic question of all. So, what is a chatbot? The… Read More