A killer logo can make a huge positive impact on any business; and, that’s true for law firms, as well. Think of some iconic logos, like those for Coca-Cola or Apple (records or tech) or… Read More
Who’s Zoomin’ Who? Your Zoom Background Says A Lot About You
In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .) And, with the ubiquitous nature… Read More
Double Duty: Content Marketing Helps Law Firm Lead Conversion in 2 Ways
Content marketing is the most cost-effective way to market a business, including a law practice. And, to have the most effect in terms of content marketing, publication and promotion, you’ll need to answer your clients’… Read More
New Year’s Resolution Suggestion Box: Build a Seamless, Virtual Experience for Legal Consumers in 2022
If you don’t want to spend another New Year’s resolution on a personal goal that you may be one box of donuts away from breaking at any time, why not instead spend some of that… Read More
The Gift That Keeps On Giving: Remarketing to Former Clients
It being the holiday season, everyone is running around trying to get last-minute gifts for everybody else. But, as a lawyer, you can get yourself the gift of more revenue in 2022, by making a… Read More
Merry Christmas, You Filthy Animal: How to Avoid the Law Firm Holiday Card Trap
When it comes time to send out Christmas or holiday cards at the end of the year, most law firm owners manage that process about as effectively as Clark Griswold lays down Christmas lights. It’s… Read More
Cash on the Barrelhead: Should Law Firms Charge for Initial Consultations?
Some law firms charge potential clients for initial consultations; some don’t. It’s always been a contentious issue. And, it really is a personal issue, as to which side of the question you come down on…. Read More
Pick List: A Modern Law Firm Intake Process Requires Automated Scheduling
Consumers in general, and legal consumers in particular, are impatient. It’s a product of the Internet Age; but, it means that, if your business is not responsive to consumers, if you don’t engage consumers –… Read More
Hold On, I’ll Transfer You: Modern Law Firms Need Digital Intake Solutions
For a long time, even deep into the 21st century, law firms were content to rely on analog processes for intake. High-touch was the watchword; and, the feeling was that that was the only version… Read More
Timing Is Everything: Right Now Is When You Want to Create or Revise a Marketing Plan for Your Law Firm
Most of the time, attorneys are spending their effort putting out fire, and being reactive to issues that crop up. While that’s one way to run a business, it’s certainly not the only option, and… Read More