Lots of lawyers say they don’t like to talk about themselves, which is why they struggle in online marketing. Which is odd, because it you look at literally any lawyer’s website bio, it’s a litany… Read More
Picture Perfect: Is It Time to Update Your Headshot?
Quick question: When did you last update your professional headshot, or website photography for you and/or your staff? I bet it’s been a long time. And, if it has been a long time, you’re right… Read More
Turn on the Faucet: Drip Campaigns Can Be Used for a Lot of Different Things
A ‘drip campaign’ is a series of marketing messages. And, those messages could be sent via a number of different platforms, including email and text. Drip campaigns can be used to stay in touch with… Read More
Range Rover: Reduce Your Practice Areas to Reduce Competition and Stress
Most law firms have too many practice areas. That’s the 10% or 20% of the caseload that most law firms maintain, that usually gives them the most trouble, and generates the least income. That’s the… Read More
Next on the Docket: Gideon Launches Lead Docket Integration for Filevine CRM
Chat tools tend to pair well with customer relationship management (CRM) softwares. Chat softwares – especially chatbots like ours that can qualify and schedule leads automatically, without attorney or staff intervention – allow law firms… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
If You Build It, They Will Convert – Part 2: Launching Workflows
The most important thing you can do to implement law firm workflows is to get buy-in. Ideally, you don’t want to just drop a new workflow on your staff, and be like: good luck, y’all. … Read More
If You Build It, They Will Convert – Part 1: Workflow Design
Most law firms I talk to want law firm processes in a box. The devastating news is, that those don’t exist. While processes and workflows are extremely valuable for all businesses, including law firms –… Read More
We Can Be Heroes: Why Your Website Hero Shot Matters
A ‘hero shot’ is the primary photo or video displayed on your website, usually at the top of your homepage. It is the very first thing anyone sees when they land on your webpage. And,… Read More
Bullseye: Data Collection Is Essential to Targeted Marketing
Let’s all agree that targeted marketing is the best sort of marketing. If you’re trying to sell somebody a car, then it’s best to talk about car stuff. Now, if you want to sell somebody… Read More