The job market is still really tight for employers; and, law firms are no exception. But, there are some levers you can pull, to give yourself an advantage in hiring, specifically: flexibility. In our next… Read More
Community Organizer: 3 Ways to Build a Local Presence for Your Law Practice
Since law firms draw the majority of their work from personal referrals, becoming active in the community is one of the major tactics an attorney can use to derive business – and, to do some… Read More
One Small Step: How to Onboard New Marketing Campaigns
It’s tough, especially if you’ve got an established law firm, to onboard new marketing programs. Law firms like that kind of float – you do what you’ve always done, the money comes in. Everything is… Read More
Community Relations: Local Marketing is Essential for Law Firms
Law firms are necessarily local businesses, in part because attorneys are restricted from practicing in jurisdictions where they are not licensed to practice. So, whereas an auto body shop could set up on the state… Read More
Short and Sweet: Don’t Write Overlong Blog Posts
So, when it comes to crafting narratives that legal consumers can buy into, attorneys tend to struggle. They have a hard time not writing like a lawyer, using Latin words, and such. They tend to… Read More
Conversant: Social Media Is Not Just About Posting Content
Social media is an essential component of any law firm marketing program, especially for content marketing. And, if you can develop a content calendar, obligating you to build and post content on a schedule, that… Read More
Speak Its Name: Don’t Forget to Tell People What You Do
It’s kind of a hassle to tell people what you do for a living. Sometimes, you just don’t want to talk. Or, you may want to instead tell folks you do something entirely different, maybe… Read More
Connect For: It’s Time to Take Your Networking Online
Lawyers still love them some old school marketing. You know, referral networking – shaking hands, kissing babies, grabbing a cocktail. (Maybe not all at the same time.) But, it can’t end there – even if… Read More
Time and Temperature: How Far Can Lawyers Advocate?
Lawyers advocate for their clients all the time; it’s literally ‘the job’. But, most of that advocacy, that ‘zealous representation’, is made in private. No one knows, but the client. And, the client may not… Read More
And, in the End: Why All Your Marketing Content Needs (Is) a Call to Action
The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More