Some law firms charge potential clients for initial consultations; some don’t. It’s always been a contentious issue. And, it really is a personal issue, as to which side of the question you come down on…. Read More
Pick List: A Modern Law Firm Intake Process Requires Automated Scheduling
Consumers in general, and legal consumers in particular, are impatient. It’s a product of the Internet Age; but, it means that, if your business is not responsive to consumers, if you don’t engage consumers –… Read More
Split: It’s Okay to Segment Your Intake Model
Most law firms utilize a basic intake system – if they utilize anything at all. Regardless of practice area, law firms tend to develop a single, simple intake form, that offers a smattering of the… Read More
Rage Quit: This Is Why Legal Consumers Give Up On Law Firms
It takes an average of 8 emails to schedule an appointment with a law firm. 1/3 of the time, law firms don’t pick up the phone calls they receive. 64% of the time, lawyers ignore… Read More
Second Chance: Remarketing to Lost Leads Generates Revenue
What happens to the leads you don’t convert? Right, nothing. But, lost leads may not be lost forever. Even so, most law firms drop those leads that don’t convert like a hot potato, rather than… Read More
Dead in the Water: Without Website Engagement, Your Client Conversion Plans Are Sunk
It’s hard to get a web visitor to stick on your site for more than a few seconds, without some viable consumer engagement tools. It’s not just that modern humans don’t have that kind of… Read More
Say It Right: Consumer-Friendly Language Differentiates Law Firm Intake
Every movie about aliens is bult on a foundation of miscommunication. Like, E.T.’s not here to hurt you! He just wants some Reese’s Pieces, and to learn how to dial a rotary phone, for God’s… Read More
How to Talk to Legal Consumers Now, Underview: The Relationship of Legal Consumers to the Legal Industry
In our recent series about educating legal consumers for conversion, we reviewed the importance of being transparent with clients about fees (including the total cost of representation), clearly elucidating expertise (including in niche practice areas)… Read More
How to Talk to Legal Consumers Now, Part 1: Money
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
How to Talk to Legal Consumers Now, Part 2: Expertise
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have the… Read More