In the ‘Rick & Morty’ episode ‘Mortiplicity’, grandpa Rick generates a number of clones of his own family, trying to distract aliens who are themselves attempting to kill his original family. In true ‘Rick &… Read More
Sociable: Make Sure Your Social Media Links Lead Somewhere
Pretty much every modern website features links to social media channels. The real question is whether this links go anywhere. Like, literally. Lost of law firms that use template website themes have a template that… Read More
Click-to-Call: A Simple Website Update to Increase Engagement
Especially since most folks (including legal consumers) are accessing websites via mobile devices (mostly smartphones), law firms need to be cognizant of mobile engagement, with respect to everything they do online. And, there’s nothing more… Read More
Community Relations: Local Marketing is Essential for Law Firms
Law firms are necessarily local businesses, in part because attorneys are restricted from practicing in jurisdictions where they are not licensed to practice. So, whereas an auto body shop could set up on the state… Read More
Short and Sweet: Don’t Write Overlong Blog Posts
So, when it comes to crafting narratives that legal consumers can buy into, attorneys tend to struggle. They have a hard time not writing like a lawyer, using Latin words, and such. They tend to… Read More
Conversant: Social Media Is Not Just About Posting Content
Social media is an essential component of any law firm marketing program, especially for content marketing. And, if you can develop a content calendar, obligating you to build and post content on a schedule, that… Read More
Time and Temperature: How Far Can Lawyers Advocate?
Lawyers advocate for their clients all the time; it’s literally ‘the job’. But, most of that advocacy, that ‘zealous representation’, is made in private. No one knows, but the client. And, the client may not… Read More
And, in the End: Why All Your Marketing Content Needs (Is) a Call to Action
The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More
The Goldbergs: The Real Trick is to Uncomplicate Your Marketing
A Rube Goldberg Machine is an overly-complicated chain reaction program, kind of like the one in the opening sequence of ‘Back to the Future’. A lot of law firm marketing programs look just like that:… Read More
All Saints Day: Hallmarks of Good Clients
The quest for most lawyers is to acquire the best possible clients, who always pay in full. I know, right: from your lips to God’s ear. But, how do you know if a client is… Read More