Gideon Legal

Automated Intake for Law Firms

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Marketing, Technology

Screen Pass: Has Your Law Firm Looked at Google Screened?

Google Screened is something of a cheat code for SEO, for law firms.

Screened is Google’s verification program, for certain sets of professionals, including lawyers.  So, if you’ve got a clean ethics record and an actual business, you can apply for the program, and get your green checkmark.

Each new lead coming in from Google Screened will cost you a fee, which is based on your location – but, it rides you right to the very top of the Google search results, which is, pretty priceless.

If you’re not aware of Google Screened, or the priority it offers in search, check out this comprehensive guide from 9Sail.

Technology, Data Security

Light Speed to Lead: New Gideon Feature Offers In-Chat eSignature

Frictionless intake is the dream for most high-volume personal injury law firms, of whatever stripe.  The main idea is to qualify leads quickly, and convert them to clients as soon as possible thereafter.

But, what if that entire process could happen in a single interaction?  With Gideon’s new signature feature, it can.

We’ve built and just released a proprietary esignature feature that allows qualified leads to sign an engagement agreement without ever leaving our chat window, or your website.  No followup via a separate esignature platform required.  No channel switching necessary.

If you thought you had speed to lead already, we’ll knock your socks off with our instantaneous conversion platform.

Schedule a demo today.

Marketing

Short and Sweet: Don’t Write Overlong Blog Posts

So, when it comes to crafting narratives that legal consumers can buy into, attorneys tend to struggle.  They have a hard time not writing like a lawyer, using Latin words, and such.  They tend to try to pack too many concepts into anything they write, rather than focusing on singular ideas, in order to match the modern attention span.  Plus, the blog posts they write tend to be too long.  The idea is not to draft a law review article, but to generate shorter posts, that focus only on that one concept – if you have more ideas you want to get out, write multi-part posts.

Generally speaking, you should probably stop around 250 words.

And, if you’re publishing to your main website, you don’t even necessarily need a call to action, because there should be one on the page you’re publishing to.

Blogging is kind of old school, yeah – but, it’s still an effective way for law firms to drive referral sources and potential clients to their websites.

You just need to stop writing, before you go too long, and bore everyone.

Just like this . . .

Marketing, Messaging

Conversant: Social Media Is Not Just About Posting Content

Social media is an essential component of any law firm marketing program, especially for content marketing.  And, if you can develop a content calendar, obligating you to build and post content on a schedule, that is a super effective way to complement more traditional marketing means.

But, if you’re only posting content all the time, you’re sort of missing the point.

In addition to sprinkling in your own content, and other relevant content, you should also engage other users on your social media platforms.

You can become a respected expert in your space, by creating and publishing content – like blog posts, videos and podcasts – and, you can build your network by engaging with those who comment on, like and share your posts.  Users who engage on social media platforms drive views, and create new opportunities to meet and confer with referral sources.

So, when you’re on social media, posting is only half the battle.

Marketing, Messaging

Time and Temperature: How Far Can Lawyers Advocate?

Lawyers advocate for their clients all the time; it’s literally ‘the job’.

But, most of that advocacy, that ‘zealous representation’, is made in private.  No one knows, but the client.  And, the client may not even know (likely doesn’t know) how hard you’re fighting + how much you believe in their cause.

That’s okay; nobody ever said your clients would be baking cookies for you – even if they sometimes do.

But, from a marketing perspective, it’s really hard to let other knows how effective a counsel you are, since you’re bound by ethical strictures regarding the confidentiality of your clients’ information.  You’re not like a contractor, who’s got a new home addition (and an advertising sign) right out in the front yard, for people to look at, and drive by.

That’s why some attorneys go public with their advocacy.  Employment attorneys address the need for better parental leave laws in their state.  Immigration attorneys are decrying the state of affairs across the whole country.  Landlord-tenant attorneys highlighting potential unfairness in the system, on both sides.

Does that play in the media, including on social media?  You bet it does.

Is every attorney willing to do that?  To take a side, and stand on it?  Not so much.

But, if you do, it could be advantageous to your practice, and generate more of the kinds of clients you want to work with.

So, if you’re passionate about representing your clients, it’s okay to let everybody know.

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