The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing. And, yet – a solid, regular newsletter can be one of the most impressive… Read More
Rinse, Repeat: Consistency is the Most Important Component of Marketing
Marketing your law firm can be a chore sometimes. No attorney wakes up every single day brimming with brilliant marketing collateral. That’s very much not a thing. So, yeah: sometimes marketing your practice can be… Read More
Oh, the Humanity: Process Automation in Law Firms is an Essential Next Step
There’s a lot that law firm staff does, in terms of client intake, that can be automated. Like, scheduling appointments . . . and, taking payment . . . and, getting documents signed . …. Read More
Fantasyland: Your Law Firm Clients Don’t Want What You Think They Want
Traditionally, attorneys have poorly understood legal consumers. And, this is especially true when it comes to technology. This is precisely why law firms have been so late to the party, when it comes to adopting… Read More
Touch Point: How Much Personal Effort Do You Need to Put in to Lead Conversion?
Most lawyers value what they describe as ‘high-touch’ interactions with legal consumers. Now, there is decidedly value in that; but, many attorneys take the concept too far. Instead of applying those high-touch, truly personalized efforts… Read More
Marathon Man: You Need to Play the Long Game in Legal Marketing
There are no straight paths to client conversion, and that’s the case for law firms, too. In an age where consumers, including legal consumers, are continually inundated with information, and in which consumers’ attention spans… Read More
Topical Storm: How Google Can Provide Law Firms a Big Assist in Content Marketing
Content marketing works really well for small businesses, including law firms. It can help attorneys to build a brand, and can also assist them in establishing an expert reputation online. The common question for getting… Read More
Page Turner: How to Take Advantage of Google Search Without Paying Anything
Law firms that market most effectively diversify their tactics. A little bit of paid advertising, a little bit of building organic search results. Sprinkle in some review management, and engagement tools. It’s like a recipe… Read More
Limited Scope: No, Your Law Firm Is Not Trying to Convert Every Client
There’s a famous scene in ‘Jaws’ that sort of predicts an obvious deficiency of the heroes, when Roy Scheider suggests, ‘You’re gonna need a bigger boat’. For sure, Americans love big things. The bigger, the… Read More
Closing Time: Don’t Forget About Former Clients
When law firms close the book on former clients, they really close the book on former clients. Most of the time, when a law firm archives a case, the attorney breathes a sigh of relief,… Read More