So, when it comes to crafting narratives that legal consumers can buy into, attorneys tend to struggle. They have a hard time not writing like a lawyer, using Latin words, and such. They tend to try to pack too many concepts into anything they write, rather than focusing on singular ideas, in order to match the modern attention span. Plus, the blog posts they write tend to be too long. The idea is not to draft a law review article, but to generate shorter posts, that focus only on that one concept – if you have more ideas you want to get out, write multi-part posts.
Generally speaking, you should probably stop around 250 words.
And, if you’re publishing to your main website, you don’t even necessarily need a call to action, because there should be one on the page you’re publishing to.
Blogging is kind of old school, yeah – but, it’s still an effective way for law firms to drive referral sources and potential clients to their websites.
You just need to stop writing, before you go too long, and bore everyone.
Just like this . . .