Some law firms charge potential clients for initial consultations; some don’t. It’s always been a contentious issue. And, it really is a personal issue, as to which side of the question you come down on…. Read More
Pick List: A Modern Law Firm Intake Process Requires Automated Scheduling
Consumers in general, and legal consumers in particular, are impatient. It’s a product of the Internet Age; but, it means that, if your business is not responsive to consumers, if you don’t engage consumers –… Read More
Hold On, I’ll Transfer You: Modern Law Firms Need Digital Intake Solutions
For a long time, even deep into the 21st century, law firms were content to rely on analog processes for intake. High-touch was the watchword; and, the feeling was that that was the only version… Read More
Timing Is Everything: Right Now Is When You Want to Create or Revise a Marketing Plan for Your Law Firm
Most of the time, attorneys are spending their effort putting out fire, and being reactive to issues that crop up. While that’s one way to run a business, it’s certainly not the only option, and… Read More
Loose Ends: Law Firms Should Link Marketing Plans to Revenue Projection
Marketing just washes over most law firms, like a gentle wave. Ask a law firm managing partner about how they generate new clients, and about why business keeps coming in, and the answer is probably… Read More
Split: It’s Okay to Segment Your Intake Model
Most law firms utilize a basic intake system – if they utilize anything at all. Regardless of practice area, law firms tend to develop a single, simple intake form, that offers a smattering of the… Read More
Rage Quit: This Is Why Legal Consumers Give Up On Law Firms
It takes an average of 8 emails to schedule an appointment with a law firm. 1/3 of the time, law firms don’t pick up the phone calls they receive. 64% of the time, lawyers ignore… Read More
Second Chance: Remarketing to Lost Leads Generates Revenue
What happens to the leads you don’t convert? Right, nothing. But, lost leads may not be lost forever. Even so, most law firms drop those leads that don’t convert like a hot potato, rather than… Read More
Dead in the Water: Without Website Engagement, Your Client Conversion Plans Are Sunk
It’s hard to get a web visitor to stick on your site for more than a few seconds, without some viable consumer engagement tools. It’s not just that modern humans don’t have that kind of… Read More
Say It Right: Consumer-Friendly Language Differentiates Law Firm Intake
Every movie about aliens is bult on a foundation of miscommunication. Like, E.T.’s not here to hurt you! He just wants some Reese’s Pieces, and to learn how to dial a rotary phone, for God’s… Read More