The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More
The Goldbergs: The Real Trick is to Uncomplicate Your Marketing
A Rube Goldberg Machine is an overly-complicated chain reaction program, kind of like the one in the opening sequence of ‘Back to the Future’. A lot of law firm marketing programs look just like that:… Read More
Thanksgiving: How to Treat Your Best Referral Sources
Since many law firms rely almost exclusively on referrals to generate business, it’s essential that those law firms tend to the care and feeding of their best referral sources. But, lots of lawyers tend to… Read More
All Saints Day: Hallmarks of Good Clients
The quest for most lawyers is to acquire the best possible clients, who always pay in full. I know, right: from your lips to God’s ear. But, how do you know if a client is… Read More
Boo Hoo: Scary Clients to Avoid
Effectively vetting clients is one of the more important things you can do as a law firm owner, because those bad clients can haunt you for years and years. The best policy is to never… Read More
Talk It Out: Communicating with Potential Clients About Communicating with You
Lawyers generally like to avoid upfront conversations about money and communications, as they try to cross the finish line to signing on new clients. The reason, probably, is that they feel that that will slow… Read More
Image Conscious: Your Text and Audio Content Needs Vibrant Scenery
Reading, at any great length, seems to be a habit left behind in the 20th century. Most of us treat reading copy like Leopold Bloom abuses newspaper advertising in an outhouse – which is probably… Read More
To-Do List: A Simple Marketing Tactic Can Get You More Referrals
Over the last several years, community- and family-based referrals have been on the rise for law firms, especially since the COVID-19 pandemic made certain that everyone was hanging close to home from 2019-2022. That change… Read More
Slappers Only: Automated Responses Require Some Tact, and At Least Some Personalized Followup
Back in college, I used to play this great game for Nintendo 64, called ‘Goldeneye’. It was a James Bond game, and the object was to shoot people with a variety of guns. Until it… Read More
The Art of the HumbleBrag: How to Market Your Legal Services Without Feeling Too Bad About It
Lots of lawyers say they don’t like to talk about themselves, which is why they struggle in online marketing. Which is odd, because it you look at literally any lawyer’s website bio, it’s a litany… Read More