Pretty much every modern website features links to social media channels. The real question is whether this links go anywhere. Like, literally. Lost of law firms that use template website themes have a template that… Read More
Click-to-Call: A Simple Website Update to Increase Engagement
Especially since most folks (including legal consumers) are accessing websites via mobile devices (mostly smartphones), law firms need to be cognizant of mobile engagement, with respect to everything they do online. And, there’s nothing more… Read More
Short and Sweet: Don’t Write Overlong Blog Posts
So, when it comes to crafting narratives that legal consumers can buy into, attorneys tend to struggle. They have a hard time not writing like a lawyer, using Latin words, and such. They tend to… Read More
And, in the End: Why All Your Marketing Content Needs (Is) a Call to Action
The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More
Picture Perfect: Is It Time to Update Your Headshot?
Quick question: When did you last update your professional headshot, or website photography for you and/or your staff? I bet it’s been a long time. And, if it has been a long time, you’re right… Read More
We Can Be Heroes: Why Your Website Hero Shot Matters
A ‘hero shot’ is the primary photo or video displayed on your website, usually at the top of your homepage. It is the very first thing anyone sees when they land on your webpage. And,… Read More
Dead in the Water: Without Website Engagement, Your Client Conversion Plans Are Sunk
It’s hard to get a web visitor to stick on your site for more than a few seconds, without some viable consumer engagement tools. It’s not just that modern humans don’t have that kind of… Read More
How to Talk to Legal Consumers Now, Part 3: The Legal Process
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 6: Chatbots and Legal Ethics
This is the last part of our 6-part series, in which we’ve addressed how chatbots are changing the game for law firm intake. This is part 6, where we’ll discuss legal ethics concerns related to… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 2: Chatbot Features
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 2, where we’ll discuss chatbot features to look for. In part 1, we defined what a… Read More