Lost leads can be found again, if you don’t give up on them. And, former clients can return, if the need arises; but, for that to happen, they need to hear from you. Former clients… Read More
Great Barrier Reef: Modern Customer Service is About Breaking Down Barriers
You may have heard that there are now a majority of states that have adopted new legal ethics rules insinuating that a lawyer’s competence includes knowledge and understanding of legal technology. And, although you’d probably… Read More
What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points
I have terrible news: your clients don’t give a shit that you’re a Super Lawyer. Generally speaking, potential law firm clients aren’t interested in how many awards you’ve won, because those kind of industry standard… Read More
Automatic for the People: Marketing Systems are Essential for Modern Law Firms
Many of the things that law firms do surrounding processes resemble cottage industry. Much of the work is done by hand. Even at this late date, manual processes rule the law firm environment. But, as… Read More