It takes an average of 8 emails to schedule an appointment with a law firm.
1/3 of the time, law firms don’t pick up the phone calls they receive.
64% of the time, lawyers ignore voicemails.
So, when law firms lose leads, it’s pretty easy to understand why. No modern consumer is going to put up with those shenanigans.
The #1 complaint of legal clients is that their lawyers are not communicative. That’s where most bar complaints derive from. But, you could likely quiz an honest group of law firm leads, and get a similar response. Only, there aren’t bar complaints at that point, because they haven’t hired the law firm in question . . . and, never will.
Effective law firm marketing grows from engagement. And, if you care to review the numbers at the top of this post, you’ll clearly see that, it doesn’t take a whole lot of effort to trump the engagement level offered via the law firms that you compete with.
Can you listen to and respond to more than 2/3 or your voicemails. Like, can you respond to all of them?
Can you pick up the phone more than 2/3 of time. Like, can you pick up all the time?
-Can you schedule an appointment in less than 8 emails? Like, can you employ an automated scheduling program?
The answer to all these questions is ‘yes’.
But, the real question is: Can you answer in the affirmative?