Traditionally, attorneys have poorly understood legal consumers.
And, this is especially true when it comes to technology.
This is precisely why law firms have been so late to the party, when it comes to adopting new tools that lead to greater efficiency, like epayment and signature options. Law firm clients were clamoring for those for years, before law firms came around on them – with a little help from a global pandemic.
But, you don’t have to wait for the next natural disaster to make important changes in the way that you manage your law firm.
Instead, just ask your leads and clients what they want.
It’s not a novel concept, for sure – but, how many attorneys actually do it?
Most lawyers just want to be head-down on case law, without being pestered by their clients.
But, if you’re an attorney who is conscientious about what legal consumers and law firm clients really want, you’ll be at a distinct competitive advantage as against those lawyers who roundly ignore what the market dictates.