Most lawyers value what they describe as ‘high-touch’ interactions with legal consumers.
Now, there is decidedly value in that; but, many attorneys take the concept too far.
Instead of applying those high-touch, truly personalized efforts to high-leverage situations, like initial consultation meeting, attorneys are leveraging themselves across the entire client intake process.
But, I got news for you: Attorneys should divest themselves of all of these sorts of high-touch efforts in rote operations, because their potential clients don’t want or need them.
So, you don’t need to schedule an appointment with your leads – because your leads just want speed, and will happily use an automated calendaring tool, if it means being able to speak to you faster.
You don’t need any of your potential clients to come in to sign anything, or be there when they do: esignature tools have you covered.
Neither do you need to take a check. That process can be simplified through the use of an epayments program.
At every stage of the intake process, there are basic operations that attorneys can devolve to staff, or (better yet) technology.
So, holster those valuable in-person interactions for when they have the highest value to your practice.
