In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .)
And, with the ubiquitous nature of the Zoom video conference, comes the unending analysis of Zoom backgrounds. This has become a meaningful line of investigation, because it’s become probably the best modern opportunity to build a brand.
And, your Zoom background says a lot about you, as a businessperson.
If you don’t use a background, you may not know how to use Zoom. Or, you just don’t care that you’re going au natural, and that everyone can see your kitchen backsplash. (Hey, maybe you have a really nice kitchen backsplash.)
If you maybe do know how to use Zoom, you could be blurring your background, or using one of their built-in static backgrounds, liked a modern-day Walt Whitman, among the leaves of grass.
Maybe you’re one of them Cat Lawyers. (Filters can be pretty sweet.)
But, if you’re not using a branded Zoom background — one that features your logo in some way, which could appear on the wall of a faux conference room — you may be missing a pretty obvious branding opportunity.
Zoom is your portal to the world; make it reflect well on your business.