A Rube Goldberg Machine is an overly-complicated chain reaction program, kind of like the one in the opening sequence of ‘Back to the Future’. A lot of law firm marketing programs look just like that:… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
If You Build It, They Will Convert – Part 2: Launching Workflows
The most important thing you can do to implement law firm workflows is to get buy-in. Ideally, you don’t want to just drop a new workflow on your staff, and be like: good luck, y’all. … Read More
If You Build It, They Will Convert – Part 1: Workflow Design
Most law firms I talk to want law firm processes in a box. The devastating news is, that those don’t exist. While processes and workflows are extremely valuable for all businesses, including law firms –… Read More
And, Then: Do Each of Your Cases Have a Next Task?
Law firms are busy managing lots of cases. And, it’s easy for a handful of them to get lost in the shuffle, to fall through the cracks. And, that’s when attorneys get into trouble. And,… Read More
Spin City: Every Law Firm Interaction Can Become a Marketing Opportunity
Law firms should be aggressively scouting marketing opportunities. This, of course, makes sense as a broad concept, because attorneys should always be looking to improve their clients’ happiness, and to generate referrals, where possible. But,… Read More