In the ‘Rick & Morty’ episode ‘Mortiplicity’, grandpa Rick generates a number of clones of his own family, trying to distract aliens who are themselves attempting to kill his original family. In true ‘Rick &… Read More
Home Video: Gideon’s YouTube Channel Is Live
For the last few months, we’ve been hosting live and recording free educational webinars for attorneys on a variety of topics. This quarter, we’ve had Jared Correia on covering document management systems, Ernie Svenson talking… Read More
Trendsetter: Does Your Law Firm Need a TikTok Account
Well, it depends. (How’s that for a lawyer answer?) Now, as we’ve discussed at this blog in prior entries, it’s good to diversify your marketing – so, adding a TikTok account to whatever else it… Read More
Double Duty: Content Marketing Helps Law Firm Lead Conversion in 2 Ways
Content marketing is the most cost-effective way to market a business, including a law practice. And, to have the most effect in terms of content marketing, publication and promotion, you’ll need to answer your clients’… Read More
Say It Right: Consumer-Friendly Language Differentiates Law Firm Intake
Every movie about aliens is bult on a foundation of miscommunication. Like, E.T.’s not here to hurt you! He just wants some Reese’s Pieces, and to learn how to dial a rotary phone, for God’s… Read More
Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense: winning business is essential for any organization. However, once law firms convert clients,… Read More