In our recent series about educating legal consumers for conversion, we reviewed the importance of being transparent with clients about fees (including the total cost of representation), clearly elucidating expertise (including in niche practice areas)… Read More
How to Talk to Legal Consumers Now, Part 3: The Legal Process
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
It Won’t Take Too Long, It’ll Just Take Money: Selling Value
That’s a line from a song by the great (and extremely tall) Alan Jackson. It’s worth a listen, as it’s a discussion between a mechanic and a songwriter about the relative values of their services,… Read More