In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have the… Read More
What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points
I have terrible news: your clients don’t give a shit that you’re a Super Lawyer. Generally speaking, potential law firm clients aren’t interested in how many awards you’ve won, because those kind of industry standard… Read More