In the ‘Rick & Morty’ episode ‘Mortiplicity’, grandpa Rick generates a number of clones of his own family, trying to distract aliens who are themselves attempting to kill his original family. In true ‘Rick &… Read More
Sociable: Make Sure Your Social Media Links Lead Somewhere
Pretty much every modern website features links to social media channels. The real question is whether this links go anywhere. Like, literally. Lost of law firms that use template website themes have a template that… Read More
Conversant: Social Media Is Not Just About Posting Content
Social media is an essential component of any law firm marketing program, especially for content marketing. And, if you can develop a content calendar, obligating you to build and post content on a schedule, that… Read More
Connect For: It’s Time to Take Your Networking Online
Lawyers still love them some old school marketing. You know, referral networking – shaking hands, kissing babies, grabbing a cocktail. (Maybe not all at the same time.) But, it can’t end there – even if… Read More
Slappers Only: Automated Responses Require Some Tact, and At Least Some Personalized Followup
Back in college, I used to play this great game for Nintendo 64, called ‘Goldeneye’. It was a James Bond game, and the object was to shoot people with a variety of guns. Until it… Read More
The Art of the HumbleBrag: How to Market Your Legal Services Without Feeling Too Bad About It
Lots of lawyers say they don’t like to talk about themselves, which is why they struggle in online marketing. Which is odd, because it you look at literally any lawyer’s website bio, it’s a litany… Read More
Picture Perfect: Is It Time to Update Your Headshot?
Quick question: When did you last update your professional headshot, or website photography for you and/or your staff? I bet it’s been a long time. And, if it has been a long time, you’re right… Read More
Virtual Option: Make Sure to Followup Online After In-Person Events
Don’t look now – and, let’s try not to jinx this – but, in-person conferences are coming back in a major way. As COVID-19 becomes endemic, lots of folks are ready to get back out… Read More
Rinse, Repeat: Consistency is the Most Important Component of Marketing
Marketing your law firm can be a chore sometimes. No attorney wakes up every single day brimming with brilliant marketing collateral. That’s very much not a thing. So, yeah: sometimes marketing your practice can be… Read More
Analysis Paralysis: How to Leverage Basic Data About Your Law Firm
Most law firms are terrorized over the use of data, for making better decisions in law practice. Sure, the concept is intriguing, but seems like too vast a project to take on. And so, the… Read More