It’s tough, especially if you’ve got an established law firm, to onboard new marketing programs. Law firms like that kind of float – you do what you’ve always done, the money comes in. Everything is… Read More
How to Talk to Legal Consumers Now, Part 1: Money
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
How to Talk to Legal Consumers Now, Part 2: Expertise
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have the… Read More