It’s tough, especially if you’ve got an established law firm, to onboard new marketing programs. Law firms like that kind of float – you do what you’ve always done, the money comes in. Everything is… Read More
Cash on the Barrelhead: Should Law Firms Charge for Initial Consultations?
Some law firms charge potential clients for initial consultations; some don’t. It’s always been a contentious issue. And, it really is a personal issue, as to which side of the question you come down on…. Read More
How to Talk to Legal Consumers Now, Part 2: Expertise
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have the… Read More