When it comes time to send out Christmas or holiday cards at the end of the year, most law firm owners manage that process about as effectively as Clark Griswold lays down Christmas lights. It’s… Read More
Loose Ends: Law Firms Should Link Marketing Plans to Revenue Projection
Marketing just washes over most law firms, like a gentle wave. Ask a law firm managing partner about how they generate new clients, and about why business keeps coming in, and the answer is probably… Read More
How to Talk to Legal Consumers Now, Part 1: Money
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More