Law firms are necessarily local businesses, in part because attorneys are restricted from practicing in jurisdictions where they are not licensed to practice. So, whereas an auto body shop could set up on the state… Read More
Thanksgiving: How to Treat Your Best Referral Sources
Since many law firms rely almost exclusively on referrals to generate business, it’s essential that those law firms tend to the care and feeding of their best referral sources. But, lots of lawyers tend to… Read More
Merry Christmas, You Filthy Animal: How to Avoid the Law Firm Holiday Card Trap
When it comes time to send out Christmas or holiday cards at the end of the year, most law firm owners manage that process about as effectively as Clark Griswold lays down Christmas lights. It’s… Read More
Get Out: Why Lawyers Love Referral Marketing and Why They Should
Law firms love in-person referral marketing for the same two reasons lawyers love most things: (1) it’s always been done that way, and (2) it’s comfortable for them. Generally, lawyers rely on tradition and ease… Read More