Since law firms draw the majority of their work from personal referrals, becoming active in the community is one of the major tactics an attorney can use to derive business – and, to do some… Read More
Community Relations: Local Marketing is Essential for Law Firms
Law firms are necessarily local businesses, in part because attorneys are restricted from practicing in jurisdictions where they are not licensed to practice. So, whereas an auto body shop could set up on the state… Read More
Speak Its Name: Don’t Forget to Tell People What You Do
It’s kind of a hassle to tell people what you do for a living. Sometimes, you just don’t want to talk. Or, you may want to instead tell folks you do something entirely different, maybe… Read More
Connect For: It’s Time to Take Your Networking Online
Lawyers still love them some old school marketing. You know, referral networking – shaking hands, kissing babies, grabbing a cocktail. (Maybe not all at the same time.) But, it can’t end there – even if… Read More
Thanksgiving: How to Treat Your Best Referral Sources
Since many law firms rely almost exclusively on referrals to generate business, it’s essential that those law firms tend to the care and feeding of their best referral sources. But, lots of lawyers tend to… Read More
To-Do List: A Simple Marketing Tactic Can Get You More Referrals
Over the last several years, community- and family-based referrals have been on the rise for law firms, especially since the COVID-19 pandemic made certain that everyone was hanging close to home from 2019-2022. That change… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
Prestige Worldwide: Business Networking Groups Round Into Form
For enterprising attorneys, business networking groups have presented two main problems. Lots of lawyers don’t like the pressure of being asked to bring hot leads to meetings; and, those groups were kind of limited, in… Read More
Who’s Zoomin’ Who? Your Zoom Background Says A Lot About You
In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .) And, with the ubiquitous nature… Read More
Merry Christmas, You Filthy Animal: How to Avoid the Law Firm Holiday Card Trap
When it comes time to send out Christmas or holiday cards at the end of the year, most law firm owners manage that process about as effectively as Clark Griswold lays down Christmas lights. It’s… Read More