Since many law firms rely almost exclusively on referrals to generate business, it’s essential that those law firms tend to the care and feeding of their best referral sources. But, lots of lawyers tend to… Read More
To-Do List: A Simple Marketing Tactic Can Get You More Referrals
Over the last several years, community- and family-based referrals have been on the rise for law firms, especially since the COVID-19 pandemic made certain that everyone was hanging close to home from 2019-2022. That change… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
Prestige Worldwide: Business Networking Groups Round Into Form
For enterprising attorneys, business networking groups have presented two main problems. Lots of lawyers don’t like the pressure of being asked to bring hot leads to meetings; and, those groups were kind of limited, in… Read More
Who’s Zoomin’ Who? Your Zoom Background Says A Lot About You
In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .) And, with the ubiquitous nature… Read More
Merry Christmas, You Filthy Animal: How to Avoid the Law Firm Holiday Card Trap
When it comes time to send out Christmas or holiday cards at the end of the year, most law firm owners manage that process about as effectively as Clark Griswold lays down Christmas lights. It’s… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 3: Why is a Chatbot Essential for Modern Law Firm Intake?
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 3, where we’ll discuss why chatbots are essential for modern law firm intake. In part 1,… Read More
Get Out: Why Lawyers Love Referral Marketing and Why They Should
Law firms love in-person referral marketing for the same two reasons lawyers love most things: (1) it’s always been done that way, and (2) it’s comfortable for them. Generally, lawyers rely on tradition and ease… Read More
99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms
It’s really hard to sell everything, unless you’re Walmart. And, when you’re Walmart, your whole thesis is that you sell everything cheaper than everyone else. Of course, that’s not a particularly great way to run… Read More
Inside Out: Why You Need to Seek Referrals from Non-Lawyers, Too
Psssttt . . . I’ve got something I need to tell you: You don’t have to network only with other lawyers. I know this is a problem for a lot of you, which is why… Read More