A Rube Goldberg Machine is an overly-complicated chain reaction program, kind of like the one in the opening sequence of ‘Back to the Future’. A lot of law firm marketing programs look just like that:… Read More
Split: It’s Okay to Segment Your Intake Model
Most law firms utilize a basic intake system – if they utilize anything at all. Regardless of practice area, law firms tend to develop a single, simple intake form, that offers a smattering of the… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 5: Collecting Intake Data and Making Better Decisions
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 5, where we’ll discuss how to use intake information to make better decisions. In part 1,… Read More