In our recent series about educating legal consumers for conversion, we reviewed the importance of being transparent with clients about fees (including the total cost of representation), clearly elucidating expertise (including in niche practice areas)… Read More
How to Talk to Legal Consumers Now, Part 3: The Legal Process
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 4: How to Build a Chatbot for Maximum Client Engagement
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 4, where we’ll discuss how to build a chatbot for maximum client engagement. In part 1,… Read More
99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms
It’s really hard to sell everything, unless you’re Walmart. And, when you’re Walmart, your whole thesis is that you sell everything cheaper than everyone else. Of course, that’s not a particularly great way to run… Read More
Inside Out: Why You Need to Seek Referrals from Non-Lawyers, Too
Psssttt . . . I’ve got something I need to tell you: You don’t have to network only with other lawyers. I know this is a problem for a lot of you, which is why… Read More