In our recent series about educating legal consumers for conversion, we reviewed the importance of being transparent with clients about fees (including the total cost of representation), clearly elucidating expertise (including in niche practice areas)… Read More
How to Talk to Legal Consumers Now, Part 3: The Legal Process
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points
I have terrible news: your clients don’t give a shit that you’re a Super Lawyer. Generally speaking, potential law firm clients aren’t interested in how many awards you’ve won, because those kind of industry standard… Read More