photos - Gideon Legal Chatbot Software

Jared Correia September 20, 2022

Quick question: When did you last update your professional headshot, or website photography for you and/or your staff? I bet it’s been a long time. And, if it has been a long time, you’re right in line with most of the legal professional.

The funny thing is, as far as the internet is concerned: attorneys never age.

Maybe lawyers have discovered the fountain of youth; or, maybe they’re just bad at updating their profile pictures.

So, if it’s been a decade since you had new headshots taken . . . Maybe it’s time to update them?

Or, if your headshots resemble extras photos from ‘The Hills Have Eyes’ . . . It might be time to get your photos redone?

And, if your photos are really grainy . . . Or, have a high school yearbook photo backdrop . . . Or, you have no gray hair . . .

It may just be jarring for potential clients and referral services, who see you looking one way in a website photo, and a starkly different way in-person, or on a Zoom call.

And, if you update your photos for your website, you could apply those pictures to your social media profiles, business cards and more.

You update everything else, including your software subscriptions every year or month.

So, why doesn’t everyone do the same thing with their online images?

Jared Correia July 22, 2022

A ‘hero shot’ is the primary photo or video displayed on your website, usually at the top of your homepage. It is the very first thing anyone sees when they land on your webpage. And, it needs to be compelling, because modern legal consumers have short attention spans – and, they won’t stay long unless what you have to show them, catches their eye.

And, it truly is a ‘show don’t tell’ situation, because modern legal consumers won’t respond to walls of text.

Now, knowing that you need a really compelling visual statement, to draw someone into your website, to amplify your chances of being able to keep them there, is one thing. But, actually picking the image, or adding the video, is another thing altogether – because you need to be sure that you’re selecting something that is relevant to your practice and/or your mission statement. So, if you don’t have a mission statement – you’ve got some preliminary work to do.

But, since it’s better to show, not tell – check out these websites that have amazing hero shots, for some inspiration:

The Simon Law Group

The Food Law Firm

Paradigm Shift Mediation

Picking the right hero shot for your website, can save the day.