Gideon Legal

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Marketing, Technology

Screen Pass: Has Your Law Firm Looked at Google Screened?

Google Screened is something of a cheat code for SEO, for law firms.

Screened is Google’s verification program, for certain sets of professionals, including lawyers.  So, if you’ve got a clean ethics record and an actual business, you can apply for the program, and get your green checkmark.

Each new lead coming in from Google Screened will cost you a fee, which is based on your location – but, it rides you right to the very top of the Google search results, which is, pretty priceless.

If you’re not aware of Google Screened, or the priority it offers in search, check out this comprehensive guide from 9Sail.

Technology, Data Security

Light Speed to Lead: New Gideon Feature Offers In-Chat eSignature

Frictionless intake is the dream for most high-volume personal injury law firms, of whatever stripe.  The main idea is to qualify leads quickly, and convert them to clients as soon as possible thereafter.

But, what if that entire process could happen in a single interaction?  With Gideon’s new signature feature, it can.

We’ve built and just released a proprietary esignature feature that allows qualified leads to sign an engagement agreement without ever leaving our chat window, or your website.  No followup via a separate esignature platform required.  No channel switching necessary.

If you thought you had speed to lead already, we’ll knock your socks off with our instantaneous conversion platform.

Schedule a demo today.

Marketing

Short and Sweet: Don’t Write Overlong Blog Posts

So, when it comes to crafting narratives that legal consumers can buy into, attorneys tend to struggle.  They have a hard time not writing like a lawyer, using Latin words, and such.  They tend to try to pack too many concepts into anything they write, rather than focusing on singular ideas, in order to match the modern attention span.  Plus, the blog posts they write tend to be too long.  The idea is not to draft a law review article, but to generate shorter posts, that focus only on that one concept – if you have more ideas you want to get out, write multi-part posts.

Generally speaking, you should probably stop around 250 words.

And, if you’re publishing to your main website, you don’t even necessarily need a call to action, because there should be one on the page you’re publishing to.

Blogging is kind of old school, yeah – but, it’s still an effective way for law firms to drive referral sources and potential clients to their websites.

You just need to stop writing, before you go too long, and bore everyone.

Just like this . . .

Marketing, Messaging

Conversant: Social Media Is Not Just About Posting Content

Social media is an essential component of any law firm marketing program, especially for content marketing.  And, if you can develop a content calendar, obligating you to build and post content on a schedule, that is a super effective way to complement more traditional marketing means.

But, if you’re only posting content all the time, you’re sort of missing the point.

In addition to sprinkling in your own content, and other relevant content, you should also engage other users on your social media platforms.

You can become a respected expert in your space, by creating and publishing content – like blog posts, videos and podcasts – and, you can build your network by engaging with those who comment on, like and share your posts.  Users who engage on social media platforms drive views, and create new opportunities to meet and confer with referral sources.

So, when you’re on social media, posting is only half the battle.

Marketing, Messaging

Speak Its Name: Don’t Forget to Tell People What You Do

It’s kind of a hassle to tell people what you do for a living.  Sometimes, you just don’t want to talk.  Or, you may want to instead tell folks you do something entirely different, maybe something so weird or disgusting that they will leave you alone.

But, if the subject of work comes up: you have to be strong.  Tell people you’re an attorney.

I know, I know.  Then, they’re going to ask you a bunch of legal questions.

Good.  Refer them to a paid consult.

The fact of the matter is that there are business opportunities everywhere; and, you never know who might be a good client, or a potentially valuable referral source.

But, to find out, you have to venture forth, and say the words: ‘I am a lawyer’.

And, be ready to follow that up with your elevator pitch – because that will be the next (implied) question.

The momentary pain is decidedly worth the future pleasure.

Now, it may come to nothing; but, in a tight marketplace for attorneys, you can’t risk leaving potential business on the table.

As a small business owner, especially in the current environment of unstructured offices, you kind of have to be ready to engage (and be engaging) at all times.

And, it starts with a simple willingness to tell just about anyone your profession.

Keeping secrets is not a great marketing program.

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