The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More
The Goldbergs: The Real Trick is to Uncomplicate Your Marketing
A Rube Goldberg Machine is an overly-complicated chain reaction program, kind of like the one in the opening sequence of ‘Back to the Future’. A lot of law firm marketing programs look just like that:… Read More
All Saints Day: Hallmarks of Good Clients
The quest for most lawyers is to acquire the best possible clients, who always pay in full. I know, right: from your lips to God’s ear. But, how do you know if a client is… Read More
Boo Hoo: Scary Clients to Avoid
Effectively vetting clients is one of the more important things you can do as a law firm owner, because those bad clients can haunt you for years and years. The best policy is to never… Read More
Image Conscious: Your Text and Audio Content Needs Vibrant Scenery
Reading, at any great length, seems to be a habit left behind in the 20th century. Most of us treat reading copy like Leopold Bloom abuses newspaper advertising in an outhouse – which is probably… Read More
Range Rover: Reduce Your Practice Areas to Reduce Competition and Stress
Most law firms have too many practice areas. That’s the 10% or 20% of the caseload that most law firms maintain, that usually gives them the most trouble, and generates the least income. That’s the… Read More
Next on the Docket: Gideon Launches Lead Docket Integration for Filevine CRM
Chat tools tend to pair well with customer relationship management (CRM) softwares. Chat softwares – especially chatbots like ours that can qualify and schedule leads automatically, without attorney or staff intervention – allow law firms… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
If You Build It, They Will Convert – Part 2: Launching Workflows
The most important thing you can do to implement law firm workflows is to get buy-in. Ideally, you don’t want to just drop a new workflow on your staff, and be like: good luck, y’all. … Read More
If You Build It, They Will Convert – Part 1: Workflow Design
Most law firms I talk to want law firm processes in a box. The devastating news is, that those don’t exist. While processes and workflows are extremely valuable for all businesses, including law firms –… Read More