In our recent series about educating legal consumers for conversion, we reviewed the importance of being transparent with clients about fees (including the total cost of representation), clearly elucidating expertise (including in niche practice areas)… Read More
99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms
It’s really hard to sell everything, unless you’re Walmart. And, when you’re Walmart, your whole thesis is that you sell everything cheaper than everyone else. Of course, that’s not a particularly great way to run… Read More
Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense: winning business is essential for any organization. However, once law firms convert clients,… Read More
First Responders: Law Firm Lead Conversion is About Immediacy
In the classic feature film ‘Talladega Nights’, Ricky Bobby learned from his daddy that ‘if you ain’t first, you’re last’. And, that’s not just true in fictional depictions of NASCAR. It’s true for law firm… Read More
What’s Next: Gideon Will Increase Conversion, Predict Case Results
Probably the biggest challenge law firms face is not managing their existing clients, but getting clients in the first place. Current technologies don’t allow law firms to effectively convert leads. This is almost universally true… Read More