Lawyers still love them some old school marketing. You know, referral networking – shaking hands, kissing babies, grabbing a cocktail. (Maybe not all at the same time.)
But, it can’t end there – even if it often does.
Lots of attorneys happily do some in-person elevator pitching, and hope that they’re remembered.
But, hope is not a strategy – and, it’s better to be persistent.
So, when you get someone’s name and contact information, make sure you connect with them on social media, too.
Oh, then add them to your marketing automation program, as a referral partner.
Plus, schedule a reminder for yourself to followup with them via phone, or direct email, at a later date certain.
You can also use a virtual assistant to send them flowers – or, maybe Edible Arrangements, if they have allergies.
The point is that your referral partners need as many, if not more, touches than the leads you’re trying to convert.
So, after you meet someone, reach out and touch someone.