In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have the… Read More
Short Tail Cat: How Modern Lawyers Find Referrals
Referral marketing ain’t dead; but, I do have some bad news: it’s becoming a less successful method for building a law practice, where it was traditionally the absolute best way to launch and maintain a… Read More
Long Tail Cat: How Modern Consumers Find Law Firms
Modern consumers are different from old school consumers, in part because they access information about service providers via different methods than have traditionally been used. And, even those methods are changing rapidly. It was only… Read More