Google Analytics - Gideon Legal Chatbot Software

Jared Correia February 10, 2022

Most law firms are terrorized over the use of data, for making better decisions in law practice. Sure, the concept is intriguing, but seems like too vast a project to take on. And so, the attorney in question rushes off to put out the next small brushfire — and the cycle continues.

But, the fact of the matter is that data is more easily accessible than most lawyers think; and, it’s not nearly as overwhelming as they might have guessed.

And, that’s true of marketing data, too. When it comes to discovering more about the effectiveness of your marketing, data is all around you.

Google Analytics and Google Search Console are free tools that allows you to learn more about how visitors access your website via search, and what they do when they get there.

The vast majority of lead management software have some business intelligence (reporting tools) available.

Social media sites all include some basic analytics about the reach of your posts and activities, as do social media management tools, like Hootsuite.

Similarly, email marketing tools include valuable information about the performance of your email campaigns.

So, if you’re looking to better understand your marketing campaigns, and what to do next, all you have to do is dig just a little bit deeper.

Jared Correia September 28, 2021

It’s hard to get a web visitor to stick on your site for more than a few seconds, without some viable consumer engagement tools. It’s not just that modern humans don’t have that kind of attention span, it’s that consumers are conditioned to expect a certain level of immediacy in communication with brands, including law firms. If a legal consumer cannot immediately and easily take a first step down the client journey with a law firm, they’ll bounce – and, end up nothing more than a statistic in a Google Analytics report, when they might have become a paying client, had a viable engagement option presented itself.

This is largely the reason why contact forms are not particularly compelling for client conversion. There’s nothing to them; you fill in some information, and then what? Black hole.

Whereas other options provide value for modern legal consumers, because they allow those consumers to actually interact with a brand. Scheduling tools are popular, because you can book an appointment with a professional, without having to talk to anyone. Chat tools are successful because there is a back-and-forth engagement between consumer and brand; and, that’s true even for chatbots – because that level of engagement is tied to the fact that there is an interaction, not necessarily an interaction with a human.

If it’s true that your law firm website is the hub of your online marketing, as it should be, there has to be something at the center. And, the question of whether or not you can engage consumers effectively on your website is the exact same question you’d ask the holder of a Tootsie Pop?

How many licks does it take to get to the center?