Law firms should be aggressively scouting marketing opportunities. This, of course, makes sense as a broad concept, because attorneys should always be looking to improve their clients’ happiness, and to generate referrals, where possible. But,… Read More
How to Talk to Legal Consumers Now, Part 1: Money
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
How to Talk to Legal Consumers Now, Part 3: The Legal Process
In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 6: Chatbots and Legal Ethics
This is the last part of our 6-part series, in which we’ve addressed how chatbots are changing the game for law firm intake. This is part 6, where we’ll discuss legal ethics concerns related to… Read More