A ‘drip campaign’ is a series of marketing messages. And, those messages could be sent via a number of different platforms, including email and text. Drip campaigns can be used to stay in touch with… Read More
Multiplicity: The Secret to Content Marketing is Repurposing
Lots of lawyers avoid content marketing as a strategy, because they feel like they have to be James Joyce, or some shit. But, there’s no need to write the great (Irish) novel every time you… Read More
Breaking News: The Law Firm Newsletter Is Still an Underrated Marketing Asset
The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing. And, yet – a solid, regular newsletter can be one of the most impressive… Read More
Closing Time: Don’t Forget About Former Clients
When law firms close the book on former clients, they really close the book on former clients. Most of the time, when a law firm archives a case, the attorney breathes a sigh of relief,… Read More
The Gift That Keeps On Giving: Remarketing to Former Clients
It being the holiday season, everyone is running around trying to get last-minute gifts for everybody else. But, as a lawyer, you can get yourself the gift of more revenue in 2022, by making a… Read More
Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense: winning business is essential for any organization. However, once law firms convert clients,… Read More