It’s kind of a hassle to tell people what you do for a living. Sometimes, you just don’t want to talk. Or, you may want to instead tell folks you do something entirely different, maybe something so weird or disgusting that they will leave you alone.
But, if the subject of work comes up: you have to be strong. Tell people you’re an attorney.
I know, I know. Then, they’re going to ask you a bunch of legal questions.
Good. Refer them to a paid consult.
The fact of the matter is that there are business opportunities everywhere; and, you never know who might be a good client, or a potentially valuable referral source.
But, to find out, you have to venture forth, and say the words: ‘I am a lawyer’.
And, be ready to follow that up with your elevator pitch – because that will be the next (implied) question.
The momentary pain is decidedly worth the future pleasure.
Now, it may come to nothing; but, in a tight marketplace for attorneys, you can’t risk leaving potential business on the table.
As a small business owner, especially in the current environment of unstructured offices, you kind of have to be ready to engage (and be engaging) at all times.
And, it starts with a simple willingness to tell just about anyone your profession.
Keeping secrets is not a great marketing program.
