elevator pitch - Gideon Legal Chatbot Software

Jared Correia December 19, 2022

It’s kind of a hassle to tell people what you do for a living. Sometimes, you just don’t want to talk. Or, you may want to instead tell folks you do something entirely different, maybe something so weird or disgusting that they will leave you alone.

But, if the subject of work comes up: you have to be strong. Tell people you’re an attorney.

I know, I know. Then, they’re going to ask you a bunch of legal questions.

Good. Refer them to a paid consult.

The fact of the matter is that there are business opportunities everywhere; and, you never know who might be a good client, or a potentially valuable referral source.

But, to find out, you have to venture forth, and say the words: ‘I am a lawyer’.

And, be ready to follow that up with your elevator pitch – because that will be the next (implied) question.

The momentary pain is decidedly worth the future pleasure.

Now, it may come to nothing; but, in a tight marketplace for attorneys, you can’t risk leaving potential business on the table.

As a small business owner, especially in the current environment of unstructured offices, you kind of have to be ready to engage (and be engaging) at all times.

And, it starts with a simple willingness to tell just about anyone your profession.

Keeping secrets is not a great marketing program.

Jared Correia December 18, 2022

Lawyers still love them some old school marketing. You know, referral networking – shaking hands, kissing babies, grabbing a cocktail. (Maybe not all at the same time.)

But, it can’t end there – even if it often does.

Lots of attorneys happily do some in-person elevator pitching, and hope that they’re remembered.

But, hope is not a strategy – and, it’s better to be persistent.

So, when you get someone’s name and contact information, make sure you connect with them on social media, too.

Oh, then add them to your marketing automation program, as a referral partner.

Plus, schedule a reminder for yourself to followup with them via phone, or direct email, at a later date certain.

You can also use a virtual assistant to send them flowers – or, maybe Edible Arrangements, if they have allergies.

The point is that your referral partners need as many, if not more, touches than the leads you’re trying to convert.

So, after you meet someone, reach out and touch someone.