Law firms that market most effectively diversify their tactics. A little bit of paid advertising, a little bit of building organic search results. Sprinkle in some review management, and engagement tools. It’s like a recipe… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 4: How to Build a Chatbot for Maximum Client Engagement
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 4, where we’ll discuss how to build a chatbot for maximum client engagement. In part 1,… Read More
Short Tail Cat: How Modern Lawyers Find Referrals
Referral marketing ain’t dead; but, I do have some bad news: it’s becoming a less successful method for building a law practice, where it was traditionally the absolute best way to launch and maintain a… Read More
Long Tail Cat: How Modern Consumers Find Law Firms
Modern consumers are different from old school consumers, in part because they access information about service providers via different methods than have traditionally been used. And, even those methods are changing rapidly. It was only… Read More
Gateway: How You Can Build a More Diversified Marketing Program
Trying something new is not easy. Ever since cave people started becoming cave people by moving into caves, humans and pre-humans have sought comfort. And, it’s the same thing with running a business. Once you… Read More