Let’s all agree that targeted marketing is the best sort of marketing. If you’re trying to sell somebody a car, then it’s best to talk about car stuff. Now, if you want to sell somebody… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 5: Collecting Intake Data and Making Better Decisions
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 5, where we’ll discuss how to use intake information to make better decisions. In part 1,… Read More
Toes: Pick A New Marketing Tactic This Quarter
One of the major problems law firms have in adding new marketing campaigns is that they’re so busy billing clients, and working on existing marketing campaigns, that they just can’t set aside the time to… Read More
What’s Next: Gideon Will Increase Conversion, Predict Case Results
Probably the biggest challenge law firms face is not managing their existing clients, but getting clients in the first place. Current technologies don’t allow law firms to effectively convert leads. This is almost universally true… Read More