In this three-part series, we’ll discuss how lawyers should talk to today’s legal consumers across three primary areas of interest: money, expertise and the legal process. These are the categories in which legal consumers have the… Read More
On the Regular: Why Your Law Firm Should Maintain a Marketing Publication Schedule
The key to effective marketing, really, is consistency. And, that’s because the goal of marketing is the creation of awareness. And, over time, as human attention spans devolve to the level of gnats’, maintaining awareness… Read More