It’s kind of a hassle to tell people what you do for a living. Sometimes, you just don’t want to talk. Or, you may want to instead tell folks you do something entirely different, maybe… Read More
Time and Temperature: How Far Can Lawyers Advocate?
Lawyers advocate for their clients all the time; it’s literally ‘the job’. But, most of that advocacy, that ‘zealous representation’, is made in private. No one knows, but the client. And, the client may not… Read More
And, in the End: Why All Your Marketing Content Needs (Is) a Call to Action
The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More
Thanksgiving: How to Treat Your Best Referral Sources
Since many law firms rely almost exclusively on referrals to generate business, it’s essential that those law firms tend to the care and feeding of their best referral sources. But, lots of lawyers tend to… Read More
Boo Hoo: Scary Clients to Avoid
Effectively vetting clients is one of the more important things you can do as a law firm owner, because those bad clients can haunt you for years and years. The best policy is to never… Read More
Talk It Out: Communicating with Potential Clients About Communicating with You
Lawyers generally like to avoid upfront conversations about money and communications, as they try to cross the finish line to signing on new clients. The reason, probably, is that they feel that that will slow… Read More
Breaking News: The Law Firm Newsletter Is Still an Underrated Marketing Asset
The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing. And, yet – a solid, regular newsletter can be one of the most impressive… Read More
Fantasyland: Your Law Firm Clients Don’t Want What You Think They Want
Traditionally, attorneys have poorly understood legal consumers. And, this is especially true when it comes to technology. This is precisely why law firms have been so late to the party, when it comes to adopting… Read More
Marathon Man: You Need to Play the Long Game in Legal Marketing
There are no straight paths to client conversion, and that’s the case for law firms, too. In an age where consumers, including legal consumers, are continually inundated with information, and in which consumers’ attention spans… Read More
No Love Lost: Your Clients Want to Hear from You; Here’s How to Make Them Happy
Lots of lawyers have a misconception about how their clients feel about them. I’ve even had attorneys tell me they feel like their clients hate them. But, that’s not the case, at all. If clients… Read More