It being the holiday season, everyone is running around trying to get last-minute gifts for everybody else.
But, as a lawyer, you can get yourself the gift of more revenue in 2022, by making a small and straightforward change to your marketing practices that’ll seem so simple, you may end up kicking yourself afterwards, for not having done it sooner.
Yes, there’s additional revenue just waiting there for you, with a nice bow sitting on top: and, it’s new work or referrals from former clients.
Generally speaking, lawyers are bad at communication. They’re like so many tiny Sphinxes.
We’ve talked before, in this space, about the importance of remarketing to lost leads, who can potentially be recaptured at a later time. But, it’s even easier to get new work and referrals from existing or former clients, because you’ve already established a (hopefully) positive relationship with them.
The challenge is that your former (and even your existing) clients have short memories, just like everyone else – and, you’re not always (more like hardly ever) ‘top of mind’ for them. So, you need to consistently remind your former clients (as well as your existing clients, with notes and outreach unrelated to case requirements) that you’re still out there, still doing work, still open to doing more of it, and also open to referrals. It’s the most effective way to prime the pump on the brand you’ve spent so much time building.
And, that kind of remarketing outreach doesn’t have to be anything crazy, or time-intensive.
If you’ve already got some kind of content marketing program in place, you can simply aggregate it, and produce email or text messages on a regular basis, like newsletters, client alerts or updates.
Do that on a schedule in 2022, and you’ll generate more business. Guaranteed.
Happy New Year.