The quest for most lawyers is to acquire the best possible clients, who always pay in full. I know, right: from your lips to God’s ear. But, how do you know if a client is… Read More
Turn on the Faucet: Drip Campaigns Can Be Used for a Lot of Different Things
A ‘drip campaign’ is a series of marketing messages. And, those messages could be sent via a number of different platforms, including email and text. Drip campaigns can be used to stay in touch with… Read More
If You Build It, They Will Convert – Part 3: Managing Workflows
Law firm workflows should be automated, to the extent possible. Softwares for managing workflows are prevalent – so, options abound. But, lawyers often equate the notion of ‘high-touch’ service (which they also highly value) to… Read More
If You Build It, They Will Convert – Part 2: Launching Workflows
The most important thing you can do to implement law firm workflows is to get buy-in. Ideally, you don’t want to just drop a new workflow on your staff, and be like: good luck, y’all. … Read More
If You Build It, They Will Convert – Part 1: Workflow Design
Most law firms I talk to want law firm processes in a box. The devastating news is, that those don’t exist. While processes and workflows are extremely valuable for all businesses, including law firms –… Read More
Oh, the Humanity: Process Automation in Law Firms is an Essential Next Step
There’s a lot that law firm staff does, in terms of client intake, that can be automated. Like, scheduling appointments . . . and, taking payment . . . and, getting documents signed . …. Read More
Net Neutrality: How Do Your Clients Really Feel About You?
Want to know how your clients really feel about you? Ask them if they would recommend you to a friend. That’s the truest test of a business relationship, right? The good news is that that… Read More
Double Duty: Content Marketing Helps Law Firm Lead Conversion in 2 Ways
Content marketing is the most cost-effective way to market a business, including a law practice. And, to have the most effect in terms of content marketing, publication and promotion, you’ll need to answer your clients’… Read More
New Year’s Resolution Suggestion Box: Build a Seamless, Virtual Experience for Legal Consumers in 2022
If you don’t want to spend another New Year’s resolution on a personal goal that you may be one box of donuts away from breaking at any time, why not instead spend some of that… Read More
Hold On, I’ll Transfer You: Modern Law Firms Need Digital Intake Solutions
For a long time, even deep into the 21st century, law firms were content to rely on analog processes for intake. High-touch was the watchword; and, the feeling was that that was the only version… Read More