The Beatles wrote that ‘All You Need Is Love’. But, from a marketing perspective, that’s not exactly right. You need love, sure. But, you also need a call to action. What’s a ‘call to action’? … Read More
Get Out: Why Lawyers Love Referral Marketing and Why They Should
Law firms love in-person referral marketing for the same two reasons lawyers love most things: (1) it’s always been done that way, and (2) it’s comfortable for them. Generally, lawyers rely on tradition and ease… Read More