Lots of things changed during the COVID-19 pandemic, and it wasn’t all bad. Some of the more antiquated parts of the rules of professional conduct (ethics rules for attorneys) were updated, largely due to pressures… Read More
Sharper Image: A Logo Helps Define Your Law Firm Brand
A killer logo can make a huge positive impact on any business; and, that’s true for law firms, as well. Think of some iconic logos, like those for Coca-Cola or Apple (records or tech) or… Read More
Who’s Zoomin’ Who? Your Zoom Background Says A Lot About You
In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .) And, with the ubiquitous nature… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 2: Chatbot Features
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 2, where we’ll discuss chatbot features to look for. In part 1, we defined what a… Read More
Gateway: How You Can Build a More Diversified Marketing Program
Trying something new is not easy. Ever since cave people started becoming cave people by moving into caves, humans and pre-humans have sought comfort. And, it’s the same thing with running a business. Once you… Read More
Toes: Pick A New Marketing Tactic This Quarter
One of the major problems law firms have in adding new marketing campaigns is that they’re so busy billing clients, and working on existing marketing campaigns, that they just can’t set aside the time to… Read More