Lots of lawyers avoid content marketing as a strategy, because they feel like they have to be James Joyce, or some shit. But, there’s no need to write the great (Irish) novel every time you… Read More
Trendsetter: Does Your Law Firm Need a TikTok Account
Well, it depends. (How’s that for a lawyer answer?) Now, as we’ve discussed at this blog in prior entries, it’s good to diversify your marketing – so, adding a TikTok account to whatever else it… Read More
I, Robot: Why Law Firms Chatbots Are Better Than Live Chat
Lots of law firms still retain a hankering for live chat, viewing it as more effective than chatbots. Like many choices law firms make, this one, too, may not be based on informed decisionmaking, but… Read More
Sell Yourself: Be Authentic When You Market Your Law Practice
For all its faults, full fat butter knows what it is, and embraces it. Sure, there’s margarine. And, there’s Olivio. And, there’s probably something made from soy that would kill me. But, if you’re a… Read More
Singularity: The Importance of Selling One Thing
One of the reasons that general law practices, while satisfying the intellectual curiosity of attorneys, are nonetheless difficult to market is because it’s difficult to sell everything . . . unless you’re literally selling Swiss… Read More