Lawyers generally like to avoid upfront conversations about money and communications, as they try to cross the finish line to signing on new clients. The reason, probably, is that they feel that that will slow… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 6: Chatbots and Legal Ethics
This is the last part of our 6-part series, in which we’ve addressed how chatbots are changing the game for law firm intake. This is part 6, where we’ll discuss legal ethics concerns related to… Read More
Singularity: The Importance of Selling One Thing
One of the reasons that general law practices, while satisfying the intellectual curiosity of attorneys, are nonetheless difficult to market is because it’s difficult to sell everything . . . unless you’re literally selling Swiss… Read More
Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense: winning business is essential for any organization. However, once law firms convert clients,… Read More