In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 5, where we’ll discuss how to use intake information to make better decisions. In part 1,… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 6: Chatbots and Legal Ethics
This is the last part of our 6-part series, in which we’ve addressed how chatbots are changing the game for law firm intake. This is part 6, where we’ll discuss legal ethics concerns related to… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 4: How to Build a Chatbot for Maximum Client Engagement
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 4, where we’ll discuss how to build a chatbot for maximum client engagement. In part 1,… Read More
What Everybody’s Chatting About – How Chatbots Are Revolutionizing Law Firm Intake | Part 3: Why is a Chatbot Essential for Modern Law Firm Intake?
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 3, where we’ll discuss why chatbots are essential for modern law firm intake. In part 1,… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 2: Chatbot Features
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 2, where we’ll discuss chatbot features to look for. In part 1, we defined what a… Read More
What Everybody’s Chatting About — How Chatbots Are Revolutionizing Law Firm Intake | Part 1: What’s a Chatbot?
In this 6-part series, we’ll address how chatbots are changing the game for law firm intake. This is part 1, where we’ll answer the most basic question of all. So, what is a chatbot? The… Read More
Fill in the Blank: Contact Forms are the Worst
I hate contact forms. I don’t like tabbing. I don’t like clicking into fields. I don’t like trying to figure out wonky signature tools — should I use the stylus or my finger? But, does… Read More
Sell Yourself: Be Authentic When You Market Your Law Practice
For all its faults, full fat butter knows what it is, and embraces it. Sure, there’s margarine. And, there’s Olivio. And, there’s probably something made from soy that would kill me. But, if you’re a… Read More
Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t
Managing lawyers like minions. For all of time, managing attorneys have been trying to create worker bee mini-me’s who can go out and market a law practice just like they do. Associate attorneys who grow… Read More
Get Out: Why Lawyers Love Referral Marketing and Why They Should
Law firms love in-person referral marketing for the same two reasons lawyers love most things: (1) it’s always been done that way, and (2) it’s comfortable for them. Generally, lawyers rely on tradition and ease… Read More