Law firms that market most effectively diversify their tactics. A little bit of paid advertising, a little bit of building organic search results. Sprinkle in some review management, and engagement tools. It’s like a recipe… Read More
Limited Scope: No, Your Law Firm Is Not Trying to Convert Every Client
There’s a famous scene in ‘Jaws’ that sort of predicts an obvious deficiency of the heroes, when Roy Scheider suggests, ‘You’re gonna need a bigger boat’. For sure, Americans love big things. The bigger, the… Read More
Closing Time: Don’t Forget About Former Clients
When law firms close the book on former clients, they really close the book on former clients. Most of the time, when a law firm archives a case, the attorney breathes a sigh of relief,… Read More
Brand New: Should Your Law Firm Consider a Brand Name?
Lots of things changed during the COVID-19 pandemic, and it wasn’t all bad. Some of the more antiquated parts of the rules of professional conduct (ethics rules for attorneys) were updated, largely due to pressures… Read More
Analysis Paralysis: How to Leverage Basic Data About Your Law Firm
Most law firms are terrorized over the use of data, for making better decisions in law practice. Sure, the concept is intriguing, but seems like too vast a project to take on. And so, the… Read More
Net Neutrality: How Do Your Clients Really Feel About You?
Want to know how your clients really feel about you? Ask them if they would recommend you to a friend. That’s the truest test of a business relationship, right? The good news is that that… Read More
No Love Lost: Your Clients Want to Hear from You; Here’s How to Make Them Happy
Lots of lawyers have a misconception about how their clients feel about them. I’ve even had attorneys tell me they feel like their clients hate them. But, that’s not the case, at all. If clients… Read More
Sharper Image: A Logo Helps Define Your Law Firm Brand
A killer logo can make a huge positive impact on any business; and, that’s true for law firms, as well. Think of some iconic logos, like those for Coca-Cola or Apple (records or tech) or… Read More
Who’s Zoomin’ Who? Your Zoom Background Says A Lot About You
In a world continuously restricted by an ongoing pandemic and regulations surrounding it, you’re probably spending a lot of time on Zoom. (Maybe more than you want . . .) And, with the ubiquitous nature… Read More
Double Duty: Content Marketing Helps Law Firm Lead Conversion in 2 Ways
Content marketing is the most cost-effective way to market a business, including a law practice. And, to have the most effect in terms of content marketing, publication and promotion, you’ll need to answer your clients’… Read More