I hate contact forms. I don’t like tabbing. I don’t like clicking into fields. I don’t like trying to figure out wonky signature tools — should I use the stylus or my finger? But, does… Read More
Sell Yourself: Be Authentic When You Market Your Law Practice
For all its faults, full fat butter knows what it is, and embraces it. Sure, there’s margarine. And, there’s Olivio. And, there’s probably something made from soy that would kill me. But, if you’re a… Read More
Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t
Managing lawyers like minions. For all of time, managing attorneys have been trying to create worker bee mini-me’s who can go out and market a law practice just like they do. Associate attorneys who grow… Read More
Get Out: Why Lawyers Love Referral Marketing and Why They Should
Law firms love in-person referral marketing for the same two reasons lawyers love most things: (1) it’s always been done that way, and (2) it’s comfortable for them. Generally, lawyers rely on tradition and ease… Read More
Great Barrier Reef: Modern Customer Service is About Breaking Down Barriers
You may have heard that there are now a majority of states that have adopted new legal ethics rules insinuating that a lawyer’s competence includes knowledge and understanding of legal technology. And, although you’d probably… Read More
What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points
I have terrible news: your clients don’t give a shit that you’re a Super Lawyer. Generally speaking, potential law firm clients aren’t interested in how many awards you’ve won, because those kind of industry standard… Read More
99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms
It’s really hard to sell everything, unless you’re Walmart. And, when you’re Walmart, your whole thesis is that you sell everything cheaper than everyone else. Of course, that’s not a particularly great way to run… Read More
Rate of Return: Law Firms Should Update Their Pricing on the Regular
For all the popular legends out there about how attorneys are bloodsucking leeches, the truth of the matter is that most lawyers don’t charge enough. And, the fact that middle class consumers can’t keep up… Read More
Inside Out: Why You Need to Seek Referrals from Non-Lawyers, Too
Psssttt . . . I’ve got something I need to tell you: You don’t have to network only with other lawyers. I know this is a problem for a lot of you, which is why… Read More
Short Tail Cat: How Modern Lawyers Find Referrals
Referral marketing ain’t dead; but, I do have some bad news: it’s becoming a less successful method for building a law practice, where it was traditionally the absolute best way to launch and maintain a… Read More