Law firm lead qualification, oftentimes, does not get much beyond: Is the potential client alive? Some attorneys will take any potential clients – and, it doesn’t even matter if they have shown an ability to… Read More
Multiplicity: The Secret to Content Marketing is Repurposing
Lots of lawyers avoid content marketing as a strategy, because they feel like they have to be James Joyce, or some shit. But, there’s no need to write the great (Irish) novel every time you… Read More
Home Video: Gideon’s YouTube Channel Is Live
For the last few months, we’ve been hosting live and recording free educational webinars for attorneys on a variety of topics. This quarter, we’ve had Jared Correia on covering document management systems, Ernie Svenson talking… Read More
Metaversity: Everything You Need to Learn About the Metaverse
The metaverse is an undiscovered concept for most law firms, at least at this time. And, to be fair, the metaverse itself is sort of a work in progress. Outside its being an online space… Read More
And, Then: Do Each of Your Cases Have a Next Task?
Law firms are busy managing lots of cases. And, it’s easy for a handful of them to get lost in the shuffle, to fall through the cracks. And, that’s when attorneys get into trouble. And,… Read More
Trendsetter: Does Your Law Firm Need a TikTok Account
Well, it depends. (How’s that for a lawyer answer?) Now, as we’ve discussed at this blog in prior entries, it’s good to diversify your marketing – so, adding a TikTok account to whatever else it… Read More
Virtual Option: Make Sure to Followup Online After In-Person Events
Don’t look now – and, let’s try not to jinx this – but, in-person conferences are coming back in a major way. As COVID-19 becomes endemic, lots of folks are ready to get back out… Read More
Breaking News: The Law Firm Newsletter Is Still an Underrated Marketing Asset
The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing. And, yet – a solid, regular newsletter can be one of the most impressive… Read More
Rinse, Repeat: Consistency is the Most Important Component of Marketing
Marketing your law firm can be a chore sometimes. No attorney wakes up every single day brimming with brilliant marketing collateral. That’s very much not a thing. So, yeah: sometimes marketing your practice can be… Read More
Oh, the Humanity: Process Automation in Law Firms is an Essential Next Step
There’s a lot that law firm staff does, in terms of client intake, that can be automated. Like, scheduling appointments . . . and, taking payment . . . and, getting documents signed . …. Read More